How Writers Should Use Email Marketing

I was talking with my buddy John Sundman about email and social media and email. He, like me, found that Facebook was useless as a sales medium and Twitter was worse than useless. I’ve had plenty of retweets from folks with more than a million followers and the sales results have been abysmal. In fact, the only surefire way of selling a book is via email. End of story.

John asked me a few questions: “How many people get it? What kind of response do you get when you send out a blast? What mailer tool do you use? How did you build up your mailing list? How long did that take?”
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The 1,000 Words Rule

An excerpt from my book, Bloggers Boot Camp: Learning How to Build, Write, and Run a Successful Blog. It’s my 1,000 Word Rule and it is what drives me as a writer even though I have plenty of other responsibilities.

You must write a minimum of 1,000 words a day.

Every new endeavor requires a period of ascetic dedication. This is yours. Some writers make this their ceiling, but many make it their floor. Either way, you must produce on a daily basis. How do you do this? You can crank out, perhaps, three posts of a few hundred words each in the morning and three in the evening. Or you can write one big post. Either way, do the word count. Why is this important? Because if you have a goal, you can meet it. After his heart attack, blogging great Om Malik set this number for himself to ensure he produced quality content in a timely manner and did not kill himself in the process. Sadly, Om’s heart attack was brought on by the blogging lifestyle, as well as too much booze, cigars, family history, and bad luck. It took a massive change in his everyday life to reorient him toward a saner blogging schedule, and he found this 1,000-word limit invaluable.
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Hugh Howey Shows You How To Prepare An Indie Book For Printing In InDesign

The inimitable Hugh Howey has a great video up about how to paginate your manuscript into a PDF for printing. He’s also including two templates for InDesign (you can download them here if they disappear on his site). Don’t have InDesign? Pick up a copy. It’s worth it. Word is useless for desktop publishing and having a version of InDesign can help you make really nice manuscripts.