I was talking with my buddy John Sundman about email and social media and email. He, like me, found that Facebook was useless as a sales medium and Twitter was worse than useless. I’ve had plenty of retweets from folks with more than a million followers and the sales results have been abysmal. In fact, the only surefire way of selling a book is via email. End of story.
John asked me a few questions: “How many people get it? What kind of response do you get when you send out a blast? What mailer tool do you use? How did you build up your mailing list? How long did that take?”